Desktop Applications, Screen Mates, Widgets, Gadgets, Modules, Oh My!!!
Consumer control of media continues to shatter old paradigms of content publishing and distribution. More and more enterprises are exploring disaggregated media strategies that embrace the web as a platform for services and allowing consumers of information to install, embed, and/or configure small executable applications that are customized to fit into very individualized and personalized media portfolio. From Branded Desktop Applications such as Southwest Airline’s Ding! to Apple’s iPhone Mobile Widgets, the marketplace is heating up with new and innovative solutions to answer the consumer cry for rich, modular, and customizable streams of content and information.
Last week, One to One Interactive and MITX hosted the second Digital Marketing Series event that explored these emerging platforms, case examples of successful deployments, and best practices. Participating in the session was Chris Heitmann, EVP One to One Interactive & Managing Director of OTOlabs, Stephen DiMarco, CMO of Compete.com, Nick Quagliara, M.S. IU School of Informatics, and Dan Gallagher, VP Audience & Architecture of NetworkWorld.
The presentation and survey data that was discussed at the session may be downloaded here:
Speakers' Presentation (PDF, 11MB)
Compete Disaggregated Media Survey (July 2007)
Special thanks goes to Jeffrey Bardzell, Ph.D. and Shaowen Bardzell, Ph.D. for their valuable contributions.
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