OTOinsights

Get a FirstLife!

Mr. Charlie Ballard was kind enough to bring this bit of humor to my attention yesterday afternoon.  GetaFirstLife.com is a site that pokes fun at the popular metaverse SecondLife.  However, instead of asking someone to join an online community, this spoof urges viewers to to focus on Real Life.  I particularly love the following snippits of copy:

• "Your World. Sorry About That"
• "Access Your Closet to Build Your First Life Look"
• "Find out where You Actually Live"
• "What's this Body Thing, and what do I do with the Dangly Bits?"
• "Fornicate Using your Actual Genitals"

Jeremi Karnell-President, One to One Interactive

One to One Interactive | MITX "Future of TV" Panel in the Blogshere

Below are links to some posts that I ran across from those individuals who participated in the One to One Interactive | MITX "Future of TV" Panel that was held on July 11th:

• Forrester's Marketing Blog: "MITX Panel: The Future of TV". By Peter Kim
• Joho the Blog: "The Future of TV". By David Weinberger
• Christopher Herot's Weblog: "The Future of Television". By Christopher Herot

Bill Haeck, One to One Interactive's Chief Services Officer, also discussed the event last week via OTOInsights in his post titled "The Future of TV: Notes from the One to One Interactive | MITX Digital Marketing Series"

One to One Interactive Press Links (July 2006)

• Eons Taps One to One Interactive for Online Launch of its Baby Boomer Portal
  Jul 31, 2006
• One to One Interactive and the Design and Usability Center at Bentley College Form Partnership Focused on Enhancing the Online Customer Experience
  Jul 24, 2006
• One to One Interactive and MITX announce Digital Marketing Program Series: “The Future of TV”
  Jul 7, 2006

One to One Interactive Press Links (June 2006)

• One to One Interactive to Speak at Red Herring East 2006


• One to One Interactive Names Former Digitas Executive as TMT & Financial Services Group Director


• CooksIllustrated.com Awards One to One Interactive Natural Search Business


• Brigham & Women’s Hospital Partners with One to One Interactive

One to One Interactive Press Links (April | May 2006)

• One to One Interactive Ranked as a Top 50 National Interactive Ad Agency by Ad Age

• One to One Interactive Named Finalist for 2006 American Business Awards

• One to One Interactive Names Ralph R. Shaw and Steve Humphrey as Board Members

• One to One Interactive Awarded Silver at the DTC National Advertising Awards

• One to One Interactive Names Gayatri Bhalla Group Director, Life Sciences Division

• One to One Interactive Names Richard A. Jacobsen as Board Member

• One to One Interactive Ranked as Top 20 New England Ad Agency by Boston Business Journal

Tim Berners-Lee is Blogging

Tim Berners-Lee, father of the World Wide Web, has started to publish his own Blog. In his inaugural post, he claims that the reason he has not adopted blogging earlier is because he has already been publishing online a series of personal notes titled "Design Issues".  Since he had write access to the site hosting his notes and tools such as Amaya and Nvu to direct his editing, he claims that up until now he didn't "have the urge to blog with blogging tools".  That said, he seems delighted that current day blog platforms take over the administrative drudgery of managing navigation bars, comment threads, etc. and that he is going to go ahead and try "this blog thing using blog tools".  Welcome to Web 2.0 Tim.  Oh....and thanks for the Web!!!