Toyota Tacoma's WOW Machinma
Above is a great example of marketing machinima. Toyota used World of Warcraft to help promote its Tacoma Truck.
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Ben McConnell: Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Dave Szulborski: This Is Not a Game: A Guide to Alternate Reality Gaming (2nd Digital Edition)
Harvard Business School Press: Harvard Business Review on Marketing
Malcolm Gladwell: Blink : The Power of Thinking Without Thinking
Robert Aunger: The Electric Meme: A New Theory of How We Think
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