OTOinsights: Disaggregated Media

May 2008

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One to One Interactive's OTOlabs group has seen an enormous amount of industry attention based on its Branded Desktop Application, Widget, and Mobile innovations:

Forrester Research "What Travel Sellers Should Know About Desktop Widgets"

Below is both a research report and presentation given by Forrester Research that details how the travel industry is utilizing Branded Desktop Applications to engage their customers. OTOlab's Vail Resorts' SnowMate and Hawaiian Airlines' BDA are featured.

Download PDF Version of the report here:

Download Audio and Presentation version of the report here (Requires WebEx Player):

Vail Resort's "The Snowfight" Facebook Widget

Related to the above analyst report regarding how travel brands are executing successful disaggregated media solutions to engage with their customer, OTOlabs recently launched a new Facebook widget for Vail Resorts called "The Snowfight". Snowfight works like this - the more it snows at Vail, Beaver Creek, Breckenridge, Keystone and Heavenly ski resorts, the more points you get. The more points you get, the more snow you get. The more snow you get, the more you can pelt your friends.

Fox's Family Guy & Vail Resort Zumobi Rich Mobile App Highlighted by New York Times

The New York Times recently covered the future of the mobile internet in an article titled "Mobile Web: So Close Yet So Far". In their article they published a picture of Zumobi's mobile user interface that included two tiles that OTOlabs produced on behalf of Fox's Family Guy and Vail Resorts. OTOlabs is a partner with Zumobi and continues to actively participate in its beta and formal launch program.

Consumer control of media continues to shatter old paradigms of content publishing and distribution. More and more enterprises are exploring disaggregated media strategies that embrace the web as a platform for services and allowing consumers of information to install, embed, and/or configure small executable applications that are customized to fit into very individualized and personalized media portfolio. From Branded Desktop Applications such as Southwest Airline’s Ding! to Apple’s iPhone Mobile Widgets, the marketplace is heating up with new and innovative solutions to answer the consumer cry for rich, modular, and customizable streams of content and information.

Last week, One to One Interactive and MITX hosted the second Digital Marketing Series event that explored these emerging platforms, case examples of successful deployments, and best practices. Participating in the session was Chris Heitmann, EVP One to One Interactive & Managing Director of OTOlabs, Stephen DiMarco, CMO of Compete.com, Nick Quagliara, M.S. IU School of Informatics, and Dan Gallagher, VP Audience & Architecture of NetworkWorld.

The presentation and survey data that was discussed at the session may be downloaded here:

Speakers' Presentation (PDF, 11MB)
Compete Disaggregated Media Survey (July 2007)

Special thanks goes to Jeffrey Bardzell, Ph.D. and Shaowen Bardzell, Ph.D. for their valuable contributions.