That Obscure Object of Acquire

AdTools has been bought up! That which used to be AdTools has now become OTOlabs (a One to One Interactive company). Our branded desktop technology will become the OTOlabs ThinkDesktop platform and the new technologies we’ve had in development will be rolled out soon under their platform brands. Our people become employees of One to One Interactive, a digital marketing services company.

Here are four reasons why this is a good thing:

Good for AdTools: From a purely selfish perspective this is a great thing. The branded desktop application space is *exploding* and we are pressed very hard right now to keep up with it. But for a small company to grow, we either need to raise money to hire, and then spend all our time hiring, or we needed to find a compatible company to take us in and grow us. We’ve found that company in One to One Interactive. We’ve known them for a long time, they're on top of their game, and wicked fun to work with. And while their offices are hardly gold-plated (they’re also as cost-sensitive as we are) the cafeteria here in the Scrafft Center rocks, and there's a mighty fine view of the Mystic river out back!

Good for One to One Interactive: First I’d like to point out that One to One “gets it.” Look at Ian and Jeremi Karnell’s posts and white papers and you’ll see that they’ve been talking beyond-the browser for a long time. In fact they have already committed to the BDA space when they bought desktop application developer Arcavista a while back, and are recommitting to desktop application development by bringing in AdTools. We’re adding not just our BDA technology, but our tech-in-development, programming chops, and serious online industry experience.

Good for the Industry: OK, so as I get to write here for our own blog I can take off the mantle of humility I wear when writing for online industry publications, and flatly state that AdTools, now OTOlabs, is far and away the industry best at developing custom branded desktop applications. We’ve been building BDAs since 1997, and not only have the deepest capabilities, but we have the historical perspective to help our clients design desktop marketing campaigns that do what they are asked to do. We look forward with anticipation to having the resources behind us to help shape this developing industry as it continues to expand at great speed.

Good for Our Customers: First and last we are all about our customers. We pride ourselves on going the extra distance to make sure a project is done right, and that our client’s are happy with the process and the results. Combining with One to One will help us add the resources needed to enhance our capabilities, shorten our production time, and add new services. We are looking towards adding download-compatible distribution channels and expanding the reach of desktop applications beyond the browser, and further yet!