OTOinsights

Sociometrics

MIT Media Lab Professor Sandy Pentland discusses his efforts  using voice analysis and human physiology to develop metrics  associated with our body language to provide greater understanding of human interaction.

OTOinsight's Serious Games for Marketing Presentation: Corporate vs. Amature Builds

OTOinsight's t=zero research division bowed its initial set of findings focused on Serious Game Marketing by comparing corporate vs. amature virtual world builds at the MITX Digital Marketing Conference (hosted by UK Trade & Investment at the British Consulate in Cambridge, MA.).  This is an early insight to what will be the inaugural report that t=zero will publish in Q1 2008.   

---

[NOTE: If your company is interested in participating in one of the limited sponsorship positions available of the above scheduled research, please contact sales@onetooneinteractive.com.]

---

"Serious games" refers to the use of games and game technologies for non-entertainment purposes. Traditionally, the education, health, and military sectors were the primary actors in this domain. But in the past few years, marketing has arisen as a major subdomain of this area.  This presentation compares player engagement in some of Second Life's most successful user-generated areas compared with some of the more ambitious corporate-sponsored efforts in Second Life.

Download a PDF of the Presentation by click on the image below:

OTOlabs sets Industry "abuzz" with Branded Desktop Application, Widget, and Mobile Innovations

One to One Interactive's OTOlabs group has seen an enormous amount of industry attention based on its Branded Desktop Application, Widget, and Mobile innovations:

Forrester Research "What Travel Sellers Should Know About Desktop Widgets"

Below is both a research report and presentation given by Forrester Research that details how the travel industry is utilizing Branded Desktop Applications to engage their customers.  OTOlab's Vail Resorts' SnowMate and Hawaiian Airlines' BDA are featured.

Download PDF Version of the report here:

Download Audio and Presentation version of the report here (Requires WebEx Player):

Vail Resort's "The Snowfight" Facebook Widget

Related to the above analyst report regarding how travel brands are executing successful disaggregated media solutions to engage with their customer, OTOlabs recently launched a new Facebook widget for Vail Resorts called "The Snowfight".  Snowfight works like this - the more it snows at Vail, Beaver Creek, Breckenridge, Keystone and Heavenly ski resorts, the more points you get. The more points you get, the more snow you get. The more snow you get, the more you can pelt your friends.

Fox's Family Guy & Vail Resort Zumobi Rich Mobile App Highlighted by New York Times

The New York Times recently covered the future of the mobile internet in an article titled "Mobile Web: So Close Yet So Far".  In their article they published a picture of Zumobi's mobile user interface that included two tiles that OTOlabs produced on behalf of Fox's Family Guy and Vail Resorts.  OTOlabs is a partner with Zumobi and continues to actively participate in its beta and formal launch program.

OTOinsight's t=Zero group to lead Game Expereince Research Workshop at CHI 2008 in Florence, Italy

Yesterday, OTOinsight's t=Zero was informed that it's  paper titled "Making Player Engagement Visible: A Multimodal Strategy for Game Experience Research" was accepted for presentation at the 2008 CHI Conference in Florence, Italy (April 5th-10th).

The workshop that t=Zero will lead will focus on  the relationships among neurological, physiological and cognitive assessments of engagement in ongoing and short duration gaming experiences. It is a centerpiece of an iterative strategy toward understanding and modeling relationships among different engagement measures. The research will lead to design proposals for model-based assessments of engagement calibrated to individuals’ responses. 

You may download and read our entire research proposal here: Making Player Engagement Visible: A Multimodal Strategy for Game Experience Research