One to One Interactive's OTOi Unit Wins Two MITX Awards

One to One Interactive’s OTOi Division has been selected as a winner in both the “Best Use of Social Media” and the “Biotechnology/Pharmaceutical” categories for the 2007 MITX Awards. The annual MITX Awards is the largest awards competition in the country that recognizes achievements in the development and implementation of interactive technologies. Winners were announced in 33 categories, including five “Best of” awards, at a sold out ceremony attended by more than 1,000 industry professionals held on November 8th at the Boston Marriott Copley Place.

Best Use of Social Media
OTOi along with Millions of Us took home a MITX Award in the “Best Use of Social Media” category.  Both firms supported Comcast Corp in opening a new destination in SecondLife, Comcastic! Island.  Below, you may find video footage that provides a nice overview of the Islands features:

Biotechnology/Pharmaceuticals
OTOi also received an award in  in the Biotechnology/Pharmaceuticals category for OTOi’s Valtrex’s “Start the Talk” Direct to Consumer Campaign for the GlaxoSmithKline.

There was no doubt that the five tables that One to One Interactive procured for the awards ceremony lent itself to some rukus behavior ("What was that ruckus?! -Uh, what ruckus? -I was just in my office and I heard a ruckus. -Could you describe the ruckus, sir? -Watch your tongue, young man. Watch it!"). I LOVED IT!  I love how passionate our company is about our peers in the industry, our clients, and this firm.  We had a blast.  This is evident by the picture below of the dance floor at Seven Eleven Lounge where MITX had their after party.  The dance floor is packed with OTOers!

We also received many compliments on the videos we produced for the awards show.  If you missed our prior post on the matter, I have embedded them again here for your viewing pleasure:

OTO Gorillaz

The One to Oneders

Congrats to MITX for throwing such a great event, our peers in the industry who also were recognized for their great work, our clients, and to everyone at One to One for your award winning efforts .

Jeremi Karnell-President, One to One Interactive