One to One's Quantemo NeuroMarketing Lab Unveils New Data Vizualization Layer

Above is an early look at a new data visualization layer that One to One's Quantemo NeuroMarketing Lab plans to bring to market.  The interface highlights the 5 primary research modalities that Quantemo offers its clients to help measure media engagement:

• Physiological Responses

Heart Rate, Respiratory Rate, and Galvanic Skin Response traces are processed via a proprietary algorithm that establishes a single measure of stress associated with digital media research

• Neurological Responses

EEG waves are captured and processed through algorithms that indicate if the research participant has a singular focus, multi-focus, or no focus on a second by second basis.

• Interactive Responses

Eye movement and mouse movement/clicks are tracked via specialized infrared sensors.  Gaze tracking videos, heatmaps, and click maps provide vital information ergarding how research subjects scan and interact with on screen elements.

• Facial Recognition

Video cameras capture the facial expressions and body language of research subjects.  Software calculates expressions based on facial points like lip curvature, eyebrow position, and cheek contraction to determine a rang of emotions from happy to disgust with 85% accuracy.

• Traditional Survey Methods

Additional feedback is afforded to research participants via traditional quantitative/qualitative survey methods.  These responses are cross-correlated with physiological, neurological, interactive, and facial expression data to provide a cohesive, point-by-point depicition of user engagement.

The dashboard is branded SiteQUANT to represent Quatemo's usability offering.  There are plans for an additional dashboard  branded MediaQUANT that will represent media effectiveness research efforts.  Stay tuned!

Jeremi Karnell-President, One to One Interactiv