OTOinsights: McDonalds Embraces Open Source Marketing

July 2008

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Logo_macdonald Last year (March 30th, 2006 to be exact), I published a post titled "Consumer Generated Media Asset for McDonalds". Within that post I included a great video that I found on YouTube of two guys in front of a McDonalds rapping about McNuggets (see below). I also stated:

"If I where in their shoes, I would be posting this on McDonald websites, streaming it within ad banners, and placing it within their broadcast media rotation".

Imagine my surprise when I learned that indeed they recently turned that footage into a television commercial. Great job guys! This is a lead for other brands to follow. Regularly track the blogsphere for good/positive consumer generated content and find ways to include the executions in your creative advertising/marketing rotation.

Original Consumer Generated Content:

McDonald's Commercial Broadcast Adaptation:

Bonus: To my McDee's Marketing peeps, you absolutely should find a way to use the below consumer generated content titled "McDonald's: The Rap". Contact its creator, Remy, ASAP!