OTO hosts inaugural User Experience Network event

Tuesday night, June 26th, local user experience professionals gathered at the offices of One to One Interactive for the inaugural meeting of User Experience Boston (UX Boston), the local chapter of UXNet, a national organization whose goal is to create connections across UX-related disciplines including design, IA, usability, and technology. 

The evening kicked off at 7pm with lively discussion over wine and cheese, following by a brief Q&A with OTO President, Jeremi Karnell. Jeremi gave a tour of OTO’s neuromarketing research lab, anchored by the newly-acquired Quantemo TM capability. The lab offers a scientific approach to measuring a target audience’s level of emotional engagement with digital media such as web sites, online advertising, viral video, virtual worlds, etc.

The night continued with a presentation from local UX consultant, author and Phd, Lynn Cherny on designing effective online communities. The presentation reviewed some academic background on what makes a "community," whether online or offline, and showed how these notions apply online in the form of useful design principles. Lynn wrapped with a discussion on metrics for evaluation beyond simple page views and number of members.

Plans are in the works for a second chapter meeting of UX Boston early this fall.

For updates or to join, please visit: http://tech.groups.yahoo.com/group/uxboston