OTOinsights

Desktop Applications, Screen Mates, Widgets, Gadgets, Modules, Oh My!!!

Consumer control of media continues to shatter old paradigms of content publishing and distribution.   More and more enterprises are exploring disaggregated media strategies that embrace the web as a platform for services and allowing consumers of information to install, embed, and/or configure small executable applications that are customized to fit into very individualized and personalized media portfolio.  From Branded Desktop Applications such as Southwest Airline’s Ding! to Apple’s iPhone Mobile Widgets, the marketplace is heating up with new and innovative solutions to answer the consumer cry for rich, modular, and customizable streams of content and information. 

Last week, One to One Interactive and MITX hosted the second Digital Marketing Series event that explored these emerging platforms, case examples of successful deployments, and best practices.  Participating in the session was Chris Heitmann, EVP One to One Interactive & Managing Director of OTOlabs, Stephen DiMarco, CMO of Compete.com, Nick Quagliara, M.S. IU School of Informatics, and Dan Gallagher, VP Audience & Architecture of NetworkWorld. 

The presentation and survey data that was discussed at the session may be downloaded here:

Speakers' Presentation (PDF, 11MB)
Compete Disaggregated Media Survey (July 2007)

Special thanks goes to Jeffrey Bardzell, Ph.D. and Shaowen Bardzell, Ph.D. for their valuable contributions.

OTOlabs' Mitchel Ahern Article in iMedia Connection

10 Reasons Brands Should Think Like Publishers

Mitchel Ahern, OTOlabs' director of product management, explains in this iMedia Connection article how adjusting your thinking will engage an audience more deeply with your brand, and put you more in touch with customers.

Read the iMedia Connection article here!

OTO hosts inaugural User Experience Network event

Tuesday night, June 26th, local user experience professionals gathered at the offices of One to One Interactive for the inaugural meeting of User Experience Boston (UX Boston), the local chapter of UXNet, a national organization whose goal is to create connections across UX-related disciplines including design, IA, usability, and technology. 

The evening kicked off at 7pm with lively discussion over wine and cheese, following by a brief Q&A with OTO President, Jeremi Karnell. Jeremi gave a tour of OTO’s neuromarketing research lab, anchored by the newly-acquired Quantemo TM capability. The lab offers a scientific approach to measuring a target audience’s level of emotional engagement with digital media such as web sites, online advertising, viral video, virtual worlds, etc.

The night continued with a presentation from local UX consultant, author and Phd, Lynn Cherny on designing effective online communities. The presentation reviewed some academic background on what makes a "community," whether online or offline, and showed how these notions apply online in the form of useful design principles. Lynn wrapped with a discussion on metrics for evaluation beyond simple page views and number of members.

Plans are in the works for a second chapter meeting of UX Boston early this fall.

For updates or to join, please visit: http://tech.groups.yahoo.com/group/uxboston