OTOinsights

Get your One To One JetPack!

No Joke!  Grab a free One to One Interactive Jet Pack on Comcastic! Island in Second Life.  Go to the Jetpack platform and choose the silver one.  A nice little easter egg in Comcastic! Island brought to you by Millions of Us.  Thanks guys!

New Comcastic Island Machinima

Above is a new piece of Machinma that was produced by OTOi's Second Life partner Millions of Us that introduces Comcastic! Island.  The footage runs a total of 4 minutes and covers all of the major attractions within Comcast's official Second Life  outpost.  Its a very nice piece...check it out.

Comcastic Island Hits New York's Times Square

Above is a a photo of PR Newswire featuring Comcast's Second Life effort "Comcastic Island" in Times Square.  The headline/photo ran three times over two days.   One to One's OTOi led the development of Comcastic Island alongside with Millions of Us.

Comcastic Island Videos

Below are video segments that represent just some of the activities made available to residents of Second Life who visit Comcastic Island.  This footage was shot prior to our final release, so some small things have changed (enhanced really).  However, this will give you a good idea of Comcastic Island if you do not have a Second Life Account and wish to check it out.

Comcastic Island Video: Introduction

Comcastic Island Video: Island Entrance

Comcastic Island Video: Race Track

Comcastic Island Video: Jet Ski

Comcastic Island Video: Jet Pack

Comcastic Island Video: Parachute

Comcastic Island Video: Soda Fountain

Comcastic Island Video: Entertainment Complex

OTOi helps Comcast Launch "Comcastic Island" in Second Life

Yesterday, Comcast announced the opening of Comcastic Island in Second Life, officially becoming the first major North American communications company to establish a presence in a virtual world environment.  Comcast, a client of OTOi, started planning a Second Life initiative at the end of last year.  OTOi developed the strategy and outsourced the build to Million's of Us.  There was a concerted effort  to not do anything overtly marketing.  Instead, efforts were focused on creating value for the overall Second Life Community by developing a massive entertainment venue where in-world residents may go to play and have fun. 

Comcastic Island, which may be accessed by typing in the Keyword "Comcast" within Second Life's World Map search bar or by visiting the following SURL: http://slurl.com/secondlife/Comcast/128/128/0, contains a futuristic race track, jest ski course, jet pack course (where the jet packs may be acquired for free and used by residents as transportation  anywhere within Second Life), parachuting, an entertainment complex, cafe, and a secret lab (which you are going to have to try to find on your own).

This is the first of many initiatives planned by Comcast within Second Life.  Ultimately, this project will help inform them on how to engage with individuals in this and other up and coming virtual worlds (see Dr. Bardzell's post titled "Tourist vs. Resident Research").  This learning is vital for Comcast has they continue to transform themselves into one of the worlds leading entertainment companies.

Additional articles and posts about this launch may be found below:

Press:

Forbes.com
http://www.forbes.com/feeds/ap/2007/06/14/ap3822528.html

MediaPost
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=6239

Multichannel News
http://www.multichannel.com/article/CA6452096.html

GameDaily BIZ
http://biz.gamedaily.com/industry/news/?id=16508

 
Blog Posts:

3pointd
http://www.3pointd.com/20070605/comcast-parachutes-into-second-life/

MOU blog
http://www.millionsofus.com/blog/

SL Universe
http://www.sluniverse.com/pics/Default.aspx?Name=Kumi%20Kuhr

Blog Spot
http://slambling.blogspot.com/2007/06/comcast.html

ScottSecondLife
http://scottsecondlife.blogspot.com/2007/06/enter-comcastic-island.html

MindBlizzard
http://blog.mindblizzard.com/2007/06/comcast-plugged-in-sl.html

RipTen
http://www.ripten.com/2007/06/15/current-life-got-you-down-comcast-has-the-answer

mySecondLife.it (Italians are into it)
http://www.mysecondlife.it/comcast-apre-un-parco-a-tema/20070615.html

Slandreamedia (the French too, dammit)
http://slandreamedia.wordpress.com/2007/06/06/un-fai-dans-second-life/

Virtual Worlds News
http://www.virtualworldsnews.com/2007/06/whos_new_to_sec.html

Jeremi Karnell-President, One to One Interactive

OTOKickball Wins Again!

Charlestown, MA –OTOKickball improved its record to 2-2 last night with a come from behind victory over the Corporate Raiders.  The game started out on a strong note, with Derek booting his first home run of the season.  Brian followed that up with his second homerun of the season, staking OTO to a 2-0 lead.  The Corporate Raiders rallied back and by the end of the fourth inning were up 5-3.  OTO exploded in the 5^th inning for 5 runs, including Jay's first homerun of the season.  Then OTO buckled down on defense and kept the Corporate Raiders scoreless for the next two innings and won the game 8-5.  The winning streak is now at two games!

The OTOTrivia team had a respectable night last night, finishing with 93 points. Kudos to Katie for knowing that Portland was the answer to “These two cities have the same name. One is East of the Mississippi, the other West.  Both these cities have the largest population in their State, but are not the state Capitol.”   Good thing we have someone from Oregon in the office!   Derek gets the OTOTrivia Literature award of the night for knowing that “And Then There Were None” was the Agatha Christie novel that the movie “Ten Little Indians” was based on (and was the best selling mystery novel). 

Quotes of the game:

“I pulled three abs on that, three abs I don’t have” – Derek describing his defensive play of the game in the 6^th inning where he made an amazing catch to end the inning

“Is that all you got?” - Other Team’s pitcher after Casale lined the kickball right into her chest (which she caught)

“Damn, we look great in these shirts” – Entire Team

OTOlabs' Mitchel Ahern Interviewed at AdTech

OTOlabs' Director of Product Management Mitchel Ahern was interviewed at AdTech San Francisco 2007 about the current state and future directions of internet marketing, and how they relate to the ThinkDesktop branded desktop application platform, as well as the beta PolyThink disaggregated media management product.