Measuring the ROI of Weblogs

Steve Rubin of Edelman recently pointed out in one of his recent blog posts how Charlene Li has created a model for measuring the ROI of blogging based on the costs of achieving similar results from other channels such as the hiring of a buzz agent.

Interesting stuff, especially appreciate the sentiment in one of the comments that one item the "suits" so frequently miss is how the "'I' in ROI" is so minutely small relative to the potential return, however difficult to measure.