Digital Marketing Series: Get a "Second Life": Exploring the 3D World

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12.06.06

Event Type		MITX Event
Dates		December 06, 2006
Times		8:00am - 10:00am
Location		Fidelity Investments, 245 Summer Street, Boston
Event Sponsor		One to One Interactive
Description		Panelists to Date: Jeffrey Bardzell, PhD, Human-Computer Interaction Design Program, Indiana University School of Informatics; Shaowen Bardzell, PhD, Department of Kinesiology, Indiana University; C.C. Chapman, Vice President New Marketing, Crayon; Rick Murray, President, Me2Revolution @ Edelman ; Reuben Steiger, CEO, Millions of Us You can't pick up a business publication or be in the company of trendspotters/forward-thinking marketing professionals without hearing about the Second Life virtual world/metaverse.  Second Life and other similar platforms offer marketers an opportunity to provide players and inhabitants of 3-D worlds experiences that add realism, fun, and engagement to their time online.  Brands such as Starwood, American Apparel, and Scion have already established a notable presence.  At the same time, marketers who enter this environment driven by blatant self promotion or without understanding the needs of the community do so at their own peril.  This panel of experts will explore the emerging metaverse trend and best practices for marketers who wish to participate.
Fees		Members: $35.00  Non-Members: $70.00
Registration		deadline: 12.05.06
This event is  for all MITX members and non-members. Click here to register

Comments

[Joseph Jaffe]

Jeremi, you've put a great event together. Wish I could have been there.

[Jeremi Karnell]

If I had more time...it would have been even better to co-present in Second Life itself!

[Ray Edwards]

The first person I know of who really saw this potential in Second Life (and pointed it out to everyone else) was Adam Curry, over at http://curry.com .

Adam is one of the co-developers of podcasting, the other notable co-developer being Dave Winer at http://scripting.com . Without Dave's technical expertise (he also co-developed a little thing called RSS) and evangelism, podcasting would not have come to be - at least not as quickly.