Five Corporate Blogging Success Factors

Dr Walter Carl, the students in his Advanced Organizational Communication class (Spring 2006) at Northeastern University and John Cass and his colleagues at Backbone Media, recently published a research paper that seeks to uncover reasons, conditions, and factors that make a corporate blog successful. 

The research team interviewed twenty corporate bloggers from companies of varied size and industry, and asked each blogger a series of standardized questions.   After careful review, the research team identified five factors for a blog's success:
1. Culture
2. Transparency
3. Time
4. Dialogue
5. Entertaining Writing Style and Personalization

Comments

[John Cass]

thanks for the mention, hope the paper helps the industry.