One to One Interactive launches Comcast into In-Game Advertising

OTOi, the digital marketing agency division of One to One Interactive, has recently launched an extensive in-game advertising campaign for Comcast's new Game Invasion High Speed Internet Product.  Via the Massive Incorporated video game ad network, Comcast is able to reach there target of male 18-34 hard-core gamers in a contextual way, adding to the realism of the game while simultaneously creating pervasive brand awareness.  Massively Multiplayer Online Role Playing Games (MMORPG), First Person Shooters, and Sports categories made up the buy.  Rainbow Six 4, Splinter Cell 4, Swat4, Anarchy Online, And1 Streetball, MLB 2K6, and Tony Hawk AW are just some of the titles where the Comcast messaging appears.  Some screen shot provided below: