Jason Varitalk

Just when we all thought the Snakes On A Plane marketing buzz had a reached an imploding peak, along comes this ad execution which rivals the "put yourself in Wedding Crashers" site in terms of pure virability.

You go to the landing page, give it your first name, your friend's first name, their relationship to you, a few of their personal interests, their preferred mode of transportation, their job, and both your phone numbers, and Samuel L. Jackson calls them up and delivers a highly-customized message berating them for not going to see his new movie asap.

Threw my buddy Dan into the mix after finding the site yesterday, guy is bald and works for British Telecom. Dan got a call ten seconds later from Sam L. telling him (DANIEL!) needs to quit that lame-ass telecom job, stop screwing around waxing his damn chrome dome, and get the hell out and see Snakes... ON A PLANE!

Great stuff. Never seen so many new marketing ideas being pumped into one product, but damn if it isn't all working.

Comments

[Mike]

Brilliant... simply brilliant... If Samual L. Jackson can't bully people into seeing this movie, who can???