Eons.com Begins To Gain Traction

Eons.com, Jeff Taylor's new venture, has launched its Life Calculator section and is on track for a full portal launch on July 31.  Several news services have begun to pick up on the buzz surrounding the ambitious 50+ community site including an article from the WSJ "Start-up magazines, Web sites beckon to Baby Boomers" .  The article mentions the traditional advertiser notion that brands and products must be seen as young and vibrant to make an impact, and how Eons and a few others will attempt to tackle this dated view head on. 

The site seeks to not just be a "MySpace for seniors" but will offer a wealth of knowledge as well as applications like the currently live Life Calculator.  Business Wire has an in depth view of how detailed the application is, and how long it has been in development.

"Dr. Perls created his first Web-based Life Expectancy Calculator in 1999 and recently collaborated with Eons to create proprietary offerings that specifically target adults 50+ and help them to add, in the words of Abraham Lincoln, "not just years to life but life to their years.""

"Mr taylor says advertisers won't worry about the image fallout if they are seen on Eons.com, because the Web site's self-selecting audience will be made up of people 50-plus."

The market certainly holds a lot of potential for companies that can harness it.  The 50+ market is growing at a tremdous pace and this year alone accounts for "78 million americans... with $2 trillion in spending power".