Digital Marketing Series: The Future of TV

Event Type		One to One Interactive | Massachusetts Innovation & Technology Exchange (MITX) Event
Dates		July 11, 2006
Times		8:00am - 10:00am
Location		Kirkpatrick & Lockhart Nicholson Graham LLP, State Street Financial Center, One Lincoln Street
Event Sponsor		One To One Interactive
Description		Moderator: David Weinberger, Fellow, Harvard Berkman Center for Internet and Society Panelists to Date: Adam Berrey, VP, Marketing and Strategy, Brightcove Chet Kanojia, Chairman and CTO, Navic Networks Peter Kim, Senior Analyst, Forrester Research The landscape for delivering video broadcast entertainment is changing dramatically.  Digital technologies are liberating the content from the TV set and pushing them to web browsers and mobile devices.  In the meantime, HDTVs, VOD, and DVRs are playing significant roles in massively altering the ways in which consumers are viewing traditional TV content.  This panel will explore this next phase shift in video entertainment and debate whom the winners and losers may be when all the dust settles. Discussion will include: - Trends and challenges we can expect in television - Up and coming applications and business models - The impact of new technologies on the future of television

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