The Internet Through 2014

A colleague sent me this movie yesterday, I highly encourage everyone to check it out. It's a Flash animation which, in 6-8 minutes, narrates the past, present, and future of the internet. While I seem to be alone in believing Microsoft will be dominating Google in two years, the ideas proposed are nonetheless fascinating.

The feature that has always gotten me behind the future of Amazon is their automated customization engine. Their ability to provide recommendations based on viewed pages is amazing in that (A) the recommendations are often actually relevant, and (B) the engine is uniqely able to do its job with little to no need for users to fiddle with settings. I have no idea why the rest of the internal retail universe hasn't at least tried to mimick their highly functional ease of use, but the idea of Amazon taking their ace and joining forces with Google to cover all forms of content? Pure brilliance.

And besides, the video's music just made me happy.