Mobile TV Driven by Young Adult and Male Segments

According to a recent study by Telephia, adoption of mobile video and television broadcast has been greatest among the young adult and male segments.  Currently, 1.5% or roughly three million wireless subscribers in the U.S. streamed TV or played video content via their wireless handset.  Of that audience, those age 18-24 have the highest penetration,doubling since the beginning of 2005 (see chart below). Overall, men are more likely to stream TV and play video content on their wireless devices than women, showing a penetration rate of 1.8 percent or more than 3.5 million wireless subscribers during Q4 2005.

Penetration Rates (%) of Mobile TV/Video Activity in the US
Demographic Segment	Q1 2005	Q2 2005	Q3 2005	Q4 2005
All Subscribers	1.4%	1.4%	1.4%	1.5%
Youth Subscribers	1.8%	2.9%	2.9%	3.3%
Male Subscribers	2.2%	1.9%	1.7%	1.8%
Female Subscribers	1.1%	1.0%	1.2%	1.2%
Source: Telephia, Q1 2005-Q4 2005

The report says that VCAST and MobiTV subscribers spend roughly $40 more per month as compared to non-TV subscribers. During Q4 2005, V CAST and MobiTV subscribers spent an average of $94 in total monthly charges in comparison to non-TV subscribers who had an average total monthly spend of $54.

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[Yamgo]

Extreme Mobile TV and video sharing
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