iMedia Brand Summit

Over the next two days I will be reporting from the iMedia Brand Summit in Bonita Springs, Fl.  Held this year at the Hyatt Regency in Coconut Point, the summit's agenda includes:

• Keynote Address: "Convergence Culture: Consumer Participation and Branded Entertainment" by Henry Jenkins III, DeFlorz Professor of Humanities and Director of Comparative Media Studies, Massachusetts Institute of Technology.
• Panel Presentation: "The Future of Media Planning: Art or Science?"
• Targeting: Contextual & Behavioral - Striking a Balance
• "Media Without Borders: How the world’s great media organizations are transforming themselves on the web.”
• Integrated Marketing Case Study
• Podcasting & iPod Videos

Stay tuned for my thoughts, notes, and photos.

Jeremi Karnell-President, One to One Interactive