Forrester Research: Web Analytics Vendor Summary

This past week, Forrester Research unveiled its Forrester Wave Web Analytics Vendor Review Q1 2006.  Authored by Nate Root,  Vice President and Research Director for Forrester's Customer Experience research team, the report assessed the state of the Web analytics market and explored how vendors stacked  up across 106 different criteria.   

The report established the following as Industry Leaders:

• WebTrends: Battling Omniture for the title of top dog.  Completing its shift to a more flexible deployment model (allowing for both hosted and enterprise installs), this brand is making headway in earning back respect of enterprise Web analytics buyers.
• Visual Science: Four years of stealth development with major customers had afforded Visual Science to reach the top of Forrester's technical rankings by taking a different cut at how Web analytics data should be stored and analyzed.
• Coremetrics: Although falling from its original leadership position, Forrester still considers Coremetrics a leader in the Web analytics space due to its solid technology, emerging suite strategy, and superb customer service.
• Omniture: Forrester believes Omniture is poised to challenge WebTrends for market leadership within the next two years.  Last year yielded 100% growth for Omniture.  Furthermore, its solid product, service, and support makes this brand a safe bet for large enterprises that wish to deploy Web analytics across the organization.

The report went on to detail WebSideStory, Sane Solutions, and IBM SurfAid as Strong Performers in the category.  Netratings SiteCensus and SPSS NetGenesis were classified as Contenders.